Peningkatan Kapasitas Inovasi UMKM Binaan Aisyiyah Pekanbaru melalui Pelatihan Persona Prompting Berbasis GenAI
DOI:
https://doi.org/10.63477/jocs.v2i2.273Keywords:
UMKM, Aisyiyah, Teknologi, Persona Prompting, GenAIAbstract
Micro, Small, and Medium Enterprises (MSMEs) mentored by Aisyiyah Pekanbaru face challenges in product innovation and marketing strategies due to limited human resources, lack of optimal digital technology utilization, and insufficient understanding of consumer behavior. These issues weaken the competitiveness of MSMEs amid an accelerating digital transformation. This community engagement program aims to enhance the innovation capacity of MSME actors through training in persona prompting powered by Generative AI (GenAI), enabling participants to generate creative ideas and market-relevant content. The program implementation consisted of: (1) initial needs assessment and participant potential mapping; (2) an interactive workshop on persona development, prompt creation, and GenAI applications; (3) hands-on practice in crafting persona-based prompts for product and content development; and (4) a two-week post-training mentoring phase. A total of 25 MSME actors actively participated. Evaluation using pre-and post-tests showed a significant improvement in participants’ ability to create innovative prompts (with the average score rising from 58.1 to 84.3). Moreover, 72% of participants successfully produced at least one marketing content prototype based on GenAI output. These findings demonstrate that persona prompting training using GenAI is an effective and practical approach to fostering MSME innovation in a digital context.
Downloads
References
Ismail, K., Rohmah, M., & Ayu Pratama Putri, D. (2023). Peranan UMKM dalam Penguatan Ekonomi Indonesia. Jurnal Neraca: Jurnal Pendidikan Dan Ilmu Ekonomi Akuntansi, 7(2), 208–217. https://doi.org/10.31851/neraca.v7i2.14344
Mahendra, G. S., Ohyver, D. A., Umar, N., Judijanto, L., Abadi, A., Harto, B., … Setiawan, I. K. (2024). Tren Teknologi AI : Pengantar, Teori, dan Contoh Penerapan Artificial Intelligence di Berbagai Bidang. PT. Sonpedia Publishing Indonesia.
Mandviwalla, M., & Flanagan, R. (2021). Small business digital transformation in the context of the pandemic. European Journal of Information Systems, 30(4), 359–375. https://doi.org/10.1080/0960085X.2021.1891004
Olea, C., Tucker, H., Phelan, J., Pattison, C., Zhang, S., Lieb, M., … White, J. (2024). Evaluating Persona Prompting for Question Answering Tasks. 10th International Conference on Artificial Intelligence and Soft Computing Evaluating, 63–81. https://doi.org/10.5121/csit.2024.141106
Rachmat, N., & Kesuma, D. P. (2024). Implementasi Large Language Models Gemini Pada Pengembangan Aplikasi Chatbot Berbasis Android. JURNAL ILMU KOMPUTER (JUIK), 4(1), 40–52.
Roudhotun Nurul Janah, U., & Roi Seston Tampubolon, F. (2024). Peran Usaha Mikro, Kecil, dan Menengah dalam Pertumbuhan Ekonomi: Analisis Kontribusi Sektor UMKM terhadap Pendapatan Nasional di Indonesia. Jurnal Ekonomi Dan Manajemen, 1(2), 739–746.
Sandri, S. H., Algusri, J., Ali Ardi, H., Arisandi, D., Farras, A., Ghani Ibrahim, A., & Ananda, F. (2024). Pelatihan Media Sosial: Instagram dan Shopee Affiliasi Womenpreneur. ABDIMAS EKODIKSOSIORA Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, Dan Sosial Humaniora, 4(2), 113–121.
Sari, I. P., Arisandi, D., Setiawan, D., Trisnawati, L., & Elvitaria, L. (2021). Pemanfaatan Teknologi Media Sosial sebagai Pendukung Usaha Ibu PKK Desa Teluk Kenidai Dimasa Pandemi Covid-19. Jurnal Abdidas, 2(2), 273–279. https://doi.org/10.31004/abdidas.v2i2.260
Sisephaputra, B., Judijanto, L., Apriyanto, A., Lukman, L., Migunani, M., Umar, N., … Rianty, E. (2024). Generative Artificial Intelligence (GenAI) : Pengetahuan Dasar GenAI Beserta Penerapannya. PT. Green Pustaka Indonesia.
Sudirwo, S., Hadi, A., Judijanto, L., Purwandari, N., Zain, N. N. L. E., Rambe, K. H., … Baskoro, B. H. (2025). Artificial Intelligence: Teori, Konsep, dan Implementasi di Berbagai Bidang. PT. Sonpedia Publishing Indonesia.
Trisnawati, L., Syamsuadi, A., Arisandi, D., Elvitaria, L., & Hartati, S. (2023). Strategi Peningkatan Ekonomi Melalui Kebijakan Pengembangan Pariwisata Halal Di Kota Pekanbaru Berbasis Digital. Al-Amwal, 12(1), 1–12. https://doi.org/10.36341/al-amwal.v12i1.239
Yolanda, C., & Hasanah, U. (2024). Peran Usaha Mikro, Kecil Dan Menengah (UMKM) Dalam Pengembangan Ekonomi Indonesia. Jurnal Manajemen Dan Bisnis, 2(3), 170–186. https://doi.org/10.36490/jmdb.v2i3.1147
Zenfiqa Aditya Ramadhani Br Sitepu, Masithoh, M., Mahyuni, M., & Nurzannah, N. (2025). Muhammadiyah Dan Pemberdayaan Perempuan Melalui Organisasi Aisyiyah. Jurnal QOSIM Jurnal Pendidikan Sosial & Humaniora, 3(1), 88–95. https://doi.org/10.61104/jq.v3i1.728
Zheng, M., Pei, J., Logeswaran, L., Lee, M., & Jurgens, D. (2024). When “A Helpful Assistant” Is Not Really Helpful: Personas in System Prompts Do Not Improve Performances of Large Language Models. EMNLP 2024 - 2024 Conference on Empirical Methods in Natural Language Processing, Findings of EMNLP 2024, 15126–15154. https://doi.org/10.18653/v1/2024.findings-emnlp.888
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Seri Hartati, Diki Arisandi, Destita Mutiara, Linda Hetri Suriyanti, Aqil Farras
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
