Franchise sebagai Model Bisnis yang Efektif dalam Ekonomi Modern
DOI:
https://doi.org/10.63477/mjrs.v2i2.195Keywords:
Franchise, Business Model, Modern Economy, Management SupportAbstract
This study aims to examine the effectiveness of the franchise business model in facing the dynamics of the modern economy. Franchise has become one of the alternative business strategies widely favored because it is considered capable of accelerating business growth with relatively low risk. The main objective of this study is to analyze the advantages of the franchise system, the challenges faced, and its potential in supporting economic growth, especially for small and medium enterprises. The method used in this study is a qualitative descriptive approach with a literature review. Data were collected through the analysis of various literature, scientific articles, business reports, as well as observations of several franchise business practices in the field. The main focus is directed at operational aspects, partnership relationships, and adaptation to technological developments. The results show that franchise is an effective and efficient business model, particularly in terms of business expansion, managerial efficiency, and risk reduction. Additionally, franchises have proven to be more resilient to economic pressures because they are based on a tested system. However, the effectiveness of franchising greatly depends on the quality of the relationship between franchisors and franchisees, as well as their ability to adapt to market changes and technology. Therefore, good management is key to the successful and sustainable operation of franchise businesses.
Downloads
References
Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. Pearson.
Crossan, M. M., Lane, H. W., & White, R. E. (1999). An organizational learning framework: From intuition to institution. Academy of Management Review, 24(3), 522–537.
Hasda, M., Winario, M., Hidayat, H., & Zaim, M. (2024). Penerapan Strategi Bisnis Berkelanjutan Sesuai Dengan Prinsip Syariah Di Dhuafa Mart. Journal of Community Service and Empowerment, 1(1), 23–29.
Islam, M. M., Islam, M. M., Azim, A., Anwar, M. R., & Uddin, M. M. (2014). Customer perceptions in buying decision towards branded Bangladeshi local apparel products. European Scientific Journal, 10(7), 482–497.
Kotler, Philip, A. K. L. K. (2012). Manajemen Pemasaran. Erlangga.
Schudy, C. (2010). Contextual ambidexterity in organizations: Antecedents and performance consequences. na.
Septiani, A., Qurratulain, H., & Wulandani, Y. S. (2024). Analisis Pengaruh Franchise dan Strategi Penetapan Harga Terhadap Pengembangan Usaha Es Teh Kokoh di Kota Tangerang. PERFECT EDUCATION FAIRY, 2(2), 67–79.
Timmons, J. A., Spinelli, S., & Tan, Y. (2004). New venture creation: Entrepreneurship for the 21st century (Vol. 6). McGraw-Hill/Irwin New York.
Triyuwono, I. (2012). Zakah Perspectives As A Symbol Of Individual And Social Piety: Developing A Review From The Meadian Symbolic Interactionism. ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 713.
Zakir, M., Mairiza, D., Assyifa, Z., Winario, M., Amalia, N., & Putri, B. (2025). Implementasi Prinsip-Prinsip Ekonomi Syariah Dalam Bisnis Ritel Pada Dhuafa Mart Air Tiris. Journal of Economic, Management, Business, Accounting Sustainability, 2(1), 1–12.
