Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada UMKM Bakso Simas
DOI:
https://doi.org/10.63477/jols.v3i4.642Keywords:
Product Quality, Price, Consumer Satisfaction, MSMESAbstract
This study employs a quantitative approach using a survey method involving 40 respondents. The research variables include product quality (X1), price (X2), and consumer satisfaction (Y). Descriptive analysis results show mean scores of 38.95 for product quality, 35.73 for price, and 39.35 for consumer satisfaction. The normality test yielded a significance value of 0.200, indicating that the residuals are normally distributed. The t-test results reveal that product quality does not have a significant effect on consumer satisfaction (significance of 0.369), whereas price has a significant effect (significance of 0.029). The F-test yielded a value of 5.420 with a significance of 0.009, demonstrating that product quality and price simultaneously exert a significant influence on consumer satisfaction. The Adjusted R-Square value of 0.185 indicates that the two independent variables explain 18.5% of the variation in consumer satisfaction, while the remaining 81.5% is influenced by factors outside the research model.
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Copyright (c) 2026 Elisabeth Tamara Ratu Hutauruk, Irna Della Br Ginting, Nataline Simanjuntak, Tri Ayu Fadilah, Excaudia Mazmuris Siringo-Ringo, Deni Adriani, Putri Kemala Dewi Lubis
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