Henry, Henry Martin Adriansyah, and Fitri. “MARKETING STRATEGIES IN IMPROVING THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) FROM AN ISLAMIC ECONOMIC PERSPECTIVE”. Journal of Islamic Banking, Economics and Finance, vol. 2, no. 2, Mar. 2026, pp. 113-22, https://el-emir.com/index.php/jibef/article/view/480.